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EVENT INFO HERE Privacy. Simplified. Hear from experts on important privacy topics that matter to your agency. Q&A Videos Here CX Effect+ Virtual Event Collaborate across creative disciplines & drive sustainable company growth. Register for this free event Advertiser Protection Bureau Addresses Misinformation White paper provides brand safety guidance to agencies and advertisers Download White Paper Business as Unusual Webinar The White House’s Executive Order on Diversity Training Understand what this means for your agency LEARN MORE ABOUT OUR NEW VANGUARD PROGRAM Top Tools Agency Search Training Programs Talent 4A’s Benefits Group 4A's DE&I Resources UPCOMING CONFERENCES StratFest 2020 VIRTUAL EVENT View On-Demand Register now Management Practitioners Forum VIRTUAL EVENT View On-Demand REGISTER NOW Agency Comms IN FOCUS VIRTUAL EVENT DEC 3, 2020 Register now CX EFFECT + VIRTUAL EVENT Dec 9, 2020 REGISTER NOW Decisions 2021 VIRTUAL EVENT JAN 25-26, 2021 Register now 4A's Member Highlight Inspiring work from 4A’s member Geometry Global, as part of their World Women Hour #ShesMyHero campaign launched to coincide with the International Day of the Girl. 4A’s Members can submit news and creative here . The Conscious Creative Movement The Conscious Creative Movement showcases creativity as the catalyst that inspires purposeful impact and the creators who advance the marketing industry and beyond. JORGE PEREZ | FOUNDER, THE SOCIAL NETWORTH We empower members to drive commerce, spark connections, and shape culture through infinite creativity. Use our new tool—covering all areas of expertise—for you and your entire organization. MORE INFO HERE MAKING AGENCIES MATTER IN 2020 AND BEYOND What you need to compete. ADVOCACY Defending your agency and the industry on business issues that impact the industry. Learn more TALENT Focused on cultivating people, process, and highly creative environments that thrive Learn more IMPACT The role of creativity and technology and their impact on driving results, business growth, and powerful cultural change. Learn more Guiding your business through the coronavirus crisis. Find our latest info here Join the 4A’s 4A’s membership gives your agency access to exclusive content and over a century of industry experience. Become a Member Hone Your Skills Webinars, workshops, and training programs from the 4A’s give you valuable skills to stay competitive. View Training Programs Featured Content, 4A’s and Member News. Submit Member News Featured Content October 30, 2020 | 4A's Member How FCB Is Building Consistency Into Its Inclusive, Antiracist Culture The mission is clear and backed with hard work Read the full article here This summer, IPG released its 2019 EEOC data in response to industry demand for transparency into agencies’... View Article October 21, 2020 | 4A's 4A’s Advertiser Protection Bureau Tackles Misinformation A new initiative seeks to help navigate the impact on brand safety As we enter the home stretch of the 2020 election season, misinformation and disinformation is top of mind,... View Article October 9, 2020 | 4A's Exclusive: Tech coalition opposes Trump anti-racism training ban Read the original article here A group of 11 technology, software and advertising organizations is calling on the Trump administration to rescind an executive order intended to stop federal... View Article October 7, 2020 | 4A's 4A’s Data Reveals Indie Agencies Think They Need a Rebrand In a survey of 113 members skewed toward independent shops, the trade association found agencies see rebranding and repositioning around relevant product areas as a key driver of growth post... View Article October 6, 2020 | 4A's In-housing is accelerating: here’s how agencies can hold on https://www.thedrum.com/news/2020/10/06/housing-accelerating-here-s-how-agencies-can-hold As in-housing gains momentum, challenges and opportunities are emerging for external agencies. Here’s a look at the expectations and realities for marketers, and their unwavering desire for the... View Article September 29, 2020 | 4A's The Adweek 50: Media, Marketing and Tech Leaders Who Delivered the Goods Despite... Indispensable execs from Target, TikTok, GroupM, Disney and many more on stepping up for their brands when it mattered most This year’s showcase of standout leaders in marketing,... View Article September 22, 2020 | 4A's New Ad Industry Diversity Data Provides A New Benchmark—And Room For Improvement Read original Forbes article here While the advertising industry is still predominantly white, agencies are hoping to increase diversity through new discussions and actions. A key advertising trade organization... View Article September 14, 2020 | 4A's Diversity: Brands Miss Big Picture When Choosing Images Read original MediaPost article here: While companies have spent the last few months scrambling to add diversity to their marketing efforts, new research from Getty Images shows that... Vie...